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Empowering families: how our program works

Empowering families: how our program works

When I Can for Kids (iCAN) initiated our grocery gift card program in 2020, we soon recognized how the income-based nature of our approach led to a greater sense of resilience, trust, and community belonging among families struggling with food insecurity. We also realized that continuing our cross-sector collaboration was key to maximizing our impact. This approach allowed our grassroots charity to reach vulnerable children through a cohesive and centralized response to food insecurity across Calgary and the surrounding area.

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Empowering families: how our program works

When I Can for Kids (iCAN) initiated our grocery gift card program in 2020, we soon recognized how the income-based nature of our approach led to a greater sense of resilience, trust, and community belonging among families struggling with food insecurity. We also realized that continuing our cross-sector collaboration was key to maximizing our impact. This approach allowed our grassroots charity to reach vulnerable children through a cohesive and centralized response to food insecurity across Calgary and the surrounding area.

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The power of choice

The power of choice

When you’re just handed food, you’re expected to take what is given to you. When you’re able to shop and meal plan with a grocery gift card, it just makes you feel human.

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