We used to feed hungry kids.
Now we empower families to feed themselves.

Our Vision
We imagine a community where all children have an equal opportunity to thrive.
Our mission
We empower children and families with dignified options to alleviate food insecurity.
Our Values
Collaborative | Empowering | Progressive Inclusive | Evidence-Based
As a direct result of limited household income, too many children are unable to access enough healthy food every day.
60,000+
children and youth in Calgary struggle with food insecurity
1 in 5
children lives in a food-insecure home which means they constantly worry about their next meal and miss out on many nutritious foods
$1.7m
is our 2023 fundraising goal to empower more food-insecure families with choice, confidence, and dignity to care for their children
This is the most amazing gift for a family in need. There are no barriers. It’s confidential and private. It’s efficient. The impact is immediate. And families get the freedom to choose their own food and the freedom to go to the store that they like. All of this with total dignity.

Your generous support empowers thousands of vulnerable families to buy their kids the fresh and healthy food they need and enjoy.
Together, we’re creating a major impact.
Since we started providing grocery gift cards in 2020:
34,000+
food-insecure kids received our support – while this is a big number, many more need our help
214
communities accessed our program through more than 25 frontline agency partners
$2.1m+
in grocery gift cards were distributed to food-insecure families in greatest need

The grocery gift cards help families get on their feet. It’s that simple. The cards provide so much freedom to lead your life with less stress and more choice. Most of all, the grocery gift cards make me feel like my family isn’t at as much risk for all sorts of problems.
With your help, we can do this

Donate
Your generosity allows us to empower vulnerable people in our community with dignity and choice

Fundraise
One person with one idea and a network of supporters can make a big impact

Spread the word
The more people who know about us, the less kids who struggle with food insecurity

It started with a simple question
In 2015, 11-year old Sutton Garner was watching a news item when she learned that thousands of children go hungry over the summer months.
Like a lot of kids, she was both bothered by this and curious – she wanted to know why. And specifically if it was happening in Calgary.
What’s new
Calgary Herald Article
Rising costs squeeze food budgets for hungry families and for those helping to feed them “When you’re able to go out...
Grocery gift cards improve the quality of kids’ diets
We’re inspired to learn that our new approach empowers food-insecure families to improve the quality of food they feed...
Catch the game & support
I Can for Kids
The Calgary Hitmen will generously sponsor our small but mighty charity when they face the Prince Albert Raiders on...
Our champions
Without these community-minded and caring organizations, our work wouldn’t
be possible.




See More
Our innovative program is the first of its kind to tackle the root cause of food insecurity: inadequate income.
And innovation only happens through the support of generous donors like you.