Catch the game & support
I Can for Kids

Nov 14, 2022

The Calgary Hitmen will generously sponsor our small but mighty charity when they face the Prince Albert Raiders on Friday, November 25 at 7:00 pm. Join us! $5 from every ticket purchase will support our grocery gift card program. iCAN is well-positioned to maximize the impact of your contributions so we can continue to empower thousands of food-insecure families across Calgary to ensure they have the ability to choose the healthy food they need, when they need it.

 

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More Alberta kids than ever are growing up in food-insecure homes 

More Alberta kids than ever are growing up in food-insecure homes 

A food insecurity crisis is gripping Alberta. New data released by Statistics Canada in May show a staggering 1.46 million Albertans now live in food-insecure households – they don’t have enough income to put food on the table, every meal, every day. This means that nearly 2 in 5 kids in Alberta are growing up without reliable access to enough healthy food, up from 1 in 5 just a few years ago. 

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The grocery gift card approach gains momentum and credibility

The grocery gift card approach gains momentum and credibility

Like everybody else, those of us at I Can for Kids (iCAN) recognize the comfort and security of traditions. Familiar practices feel easy, safe, and reassuring. Yet there are major risks if our society relies blindly on the comfort of longstanding approaches to major social and health issues. When it comes to empowering households who lack the income to buy enough food, iCAN realized how more than forty years of traditional food programming had fallen significantly short. That’s why in 2020, we took advantage of the global pandemic to implement and study a rapid and innovative change to our response to food insecurity. 

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Behind the scenes at iCAN

Behind the scenes at iCAN

Big things happen in small spaces! From a 20,000 sq. ft. warehouse of food to a tiny corner office in Calgary, we’ve transformed how thousands of food-insecure children and families access healthy food—one grocery gift card at a time.

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Want to be part of the solution?